Project Overview

AB Inbev was searching for an innovative eye-catcher for an internal event in Brussel. We created a large set-up with six synchronized holographic displays. We filmed some of the European C-level management of AB Inbev and made a hologram of them. Everyone entering the event got a personal welcome from a full-size person.

The reactions were very positive and the East Asian division of AB Inbev liked it so much that they are re-use it in China & South Korea.