AB Inbev was searching for an innovative eye-catcher for an internal event in Brussel. We created a large set-up with six synchronized holographic displays. We filmed some of the European C-level management of AB Inbev and made a hologram of them. Everyone entering the event got a personal welcome from a full-size person.
The reactions were very positive, and the East Asian division of AB Inbev is re-using it in the Chinese & South Korean market.