Dupont created a new safety suit which is much more reflective in dark situations. Soulmade created a Virtual Reality experience to make this benefit more tangible. In the experience the viewer is working in a mine wearing a normal suit. All of a sudden alarms go off and smoke is coming from everywhere. The viewer can’t see his colleagues and gets trapped in the mine. Afterwards the last scene starts again and the viewer is now wearing the new Dupont suit. Now you can see your colleagues and you get saved out of the situation.
This way you get a first hand experience of the benefit of the suit. Due to it's succes Dupont let us dub it in five languages to use at different exhibitions around the world.