ICsense is a large player in custom made ASIC-chips. Due to the high technicality of their product they always struggle to excite people at fairs and events. This is why they asked Soulmade to create a holographic set-up showcasing different products that use ICsense chipsets. Every animation features a product that starts to open up to reveal the chipset on the inside. In text it highlights what the chipsets does.
The hologram set-up is a big success and this is why ICsense asked us to do more animations for them.