Project Overview

In 2019 the socialist mutuality (NVSM) launched a national campaign about stress. The goal is to convert the message to young adults to not always put the bar too high for themselves. In the Virtual Reality experience you become a young mom with two young children who need a lot of attention. Also your colleagues call you while it is your day off and your husband and friends also need your help. Different stressful situations all come together and you are in the middle of it trying to be the best person for everyone.

To reach a larger audience we also created a 2D aftermovie of people experiencing the VR campaign and how they react.