Project Overview

Syngenta is a Swiss-based global company that produces agrochemicals and seeds. In 2018 they did a small experiment with Augmented Reality and their prospects and clients reacted very positive to it. In 2019 they decided to take it to the next level.

This is why we developed an Augmented Reality game where you have to zap lasers at worms who attack your field. Once you score some points you can buy Syngenta products to better protect your field against worms. This way prospects learn about their products in a fun and engaging way.

Agency: MediaFacilities